# Just Russel

**Private**  
**Belgium**  
**Consumer & Commerce** [https://justrussel.com/](https://justrussel.com/)

**Last Round**: Series A  
**Date**: Jan 1, 2025  
**Total Funding Raised**: $10.4M

## Company Overview

Just Russel is a pet technology company that provides a digital platform for personalized, data-driven pet nutrition and subscription-based delivery of customized dog and cat food.

- **Sector**: Consumer & Commerce
- **Verticals**: D2C Brands, Subscription Commerce, E-commerce
- **Business Model**: B2C
- **Customer Profile**: Subscription SaaS
- **AI Layer**: Application

**Keywords**: personalized pet food, pet food subscription, DTC pet care, cat food delivery, dog food delivery, custom cat food, custom dog food, pet nutrition, direct-to-consumer, subscription box, subscription commerce, pet health supplements, pet care accessories, veterinary guidance, pet tech

## Historical Pricing

Historical view of private secondary pricing and transaction trends.

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### Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

### View Momentum History

## Just Russel Comparables

Compare Just Russel with similar companies based on industry and business-model similarity.

| Company | Similarity | Market Cap |
| --- | --- | --- |
| [Hector Kitchen](/content/company/hectorkitchen/index.html) | 92% | Unlock |
| [Barkyn](/content/company/barkyn/index.html) | 89% | Unlock |
| [Pepette](/content/company/pepette/index.html) | 88% | Unlock |
| Comparable company | 50% | Unlock |

## Just Russel Funding Rounds

Historical fundraising activity

| Round | Date | Amount Raised | Valuation | Investors | Sources |
| --- | --- | --- | --- | --- | --- |
| Series A | Jan 1, 2025 | Unlock | Unlock | Unlock | Unlock |
| Angel | Feb 1, 2022 | Unlock | Unlock | Unlock | Unlock |
| Accelerator | Mar 1, 2020 | Unlock | Unlock | Unlock | Unlock |

## Just Russel Investors

Notable investors and investment history

| Investor | Rounds |
| --- | --- |
| [Start it X](/content/investor/startit-x/index.html) | Accelerator |
| [Left Lane Capital](/content/investor/left-lane-capital/index.html) | Series A |
| [V3 Ventures](/content/investor/v3/index.html) | Series A |

## Market signals

Structured signals derived from secondary market and firmographic data.

- Mar 1, 2020  
  Raised an accelerator round led by Start it X.

## Just Russel Filings

SEC and related filings with document metadata.

| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
| --- | --- | --- | --- | --- | --- | --- |
| Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
| Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
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| Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |

## Frequently Asked Questions

- Is Just Russel a public or private company?
- What is the current stock price of Just Russel?
- How much is Just Russel worth (valuation)?
- Can I buy Just Russel stock?
- When was Just Russel's last funding round?
- Who are the main investors in Just Russel?
- Will Just Russel IPO soon?
- How can I track Just Russel secondary market activity?

## Firmographic Details

- **Headquarters**: Belgium  
- **Employee Range**: 2  
- **Year Founded**: 2019  
- **Last Funding**: Jan 1, 2025